Why casey.is?

I wanted to include a preemptive answer to the question, why did you choose casey.is for your domain?

I’m terrible at decisions. I’m not the worst, but I don’t like them. I can make big decisions under pressure, but seemingly nonchalant decisions feel like a ferris wheel in my brain that won’t stop turning and just let me make a choice.

Needless to say, choosing a domain has been a lot of pressure. If you’ve ever bought a domain (or multiple), you know what I’m talking about. Did I put way more pressure on the domain than any reasonable person would? Absolutely. Am I holding this website to completely unnecessary standards? Of course. That’s who I am.

A domain isn’t just a domain. It’s your brand. It’s also a way to express what readers can expect to find content about. And I couldn’t convince myself to choose just a single topic (even at a broad level) to write about. I have a lot of interests, and if it’s my site, why not?

Unsurprisingly, your own name is a pretty solid way to go when it comes to picking a brand that’s not really a brand (and for some people, even when it is really a brand).

And thus, I had to find a domain that could let me settle on 5 letters and a few new characters after a dot. Conveniently, I had watched Eurovision Song Contest: The Story of Fire Saga not too long before deciding to take the plunge of actually choosing and purchasing a domain. When I saw Iceland had my name available as a domain, it was a far easier yes than any of my previous domain contenders.

And alas, here we are.